Leanna Jancar Sultan

About Leanna Jancar Sultan

Strategic marketing executive with more than twenty five years experience leading high impact marketing organizations in healthcare, pay TV, retail and technology sectors. Deep expertise developing integrated B2C and B2B marketing strategies for multi-location national healthcare companies. Dedicated to helping consumers chose top-tier healthcare providers across a wide range of healthcare services, including behavioral health, primary care, dental, orthodontia, dermatology and medical aesthetics and kidney care. Proven track record as a go-to leader to build high performing teams, transform marketing organizations, drive revenue and deliver results across PE-backed companies, early stage start-ups and in Fortune 500 environments.Currently, Senior Vice President of Marketing and Brand for Forefront Dermatology.Skilled across the full suite of marketing specialties: Integrated Marketing Strategies, Sales Strategy and Enablement, Strategic Planning, Healthcare Referent Marketing, Demand Generation, Brand and Product Strategy, Campaign Development, PR and Social Media, Sales and Admission Enablement, Customer Engagement and Education, Digital Transformation, including Tech Stack and Enablement Tools and Salesforce Marketing Automation, Legislative Strategy, Call Center Management, Retail Point of Sale, Market Research, Analytics and Reputation Management.Highlights:Recruited four times by C-level former supervisors to join their new ventures. Decreased marketing acquisition cost by 31% and helped deliver 42%+ admit growth for a large behavioral health company. Directly led and executed a rebrand for a founder-led healthcare company.Developed strategy and led execution of all marketing for two early stage healthcare companies. Built and led DaVita Kidney Care’s first ever direct-to-patient marketing channel, driving resources towards high value lead capture and growing prospective patient leads by 77% in two years. Conceptualized and launched innovative sales channel that delivered 1.5 million sales. Built DISH Network’s retention program from scratch, aligning business model to focus on high value customers. Identified audience and marketed programs for a global non-profit resulting in $112 million in U.S. exports. Recipient of Innovation and Gets Stuff Done Core Value Awards for the DaVita family of companies and two-time recipient of DISH Network’s Distinguished Service Award, recognizing company’s top 100 employees.

Experience

1. Senior Vice President, Marketing and Brand

   Forefront Dermatology

   Jan 2025 — Present

   Led by board-certified dermatologists and physician leaders in their field, Forefront’s 260+ locations comprise the nation’s largest and most prestigious provider of medical, surgical and aesthetic dermatological services. Backed by its renown state-of-the art pathology lab, with twenty years of innovation and excellence in diagnostics, patients can count on a collaborative and accurate diagnosis, an essential element in receiving the highest quality dermatological healthcare.Forefront physicians provide advanced dermatological care for skin cancer, acne, psoriasis, rosacea, sun damage, eczema, melasma, fungal infections, and many other skin conditions.Forefront’s surgical dermatology services focus on advanced treatments, including Mohs surgery for precise skin cancer removal. Forefront also has the fastest growing network of plastic surgery practices in the U.S. Our surgeons, certified by the American Board of Plastic Surgery, provide best-in-class reconstructive and aesthetic plastic surgery. And in many locations, Forefront is leading the way in providing medical aesthetic services, ensuring these sought after treatments are provided by / overseen by board-certified dermatologists who are medical experts and leaders in the field of skin care.

Education

• American University

  BA, International Studies

• NYU Stern School of Business

  MBA, Marketing

Skills

• Call Centers
• Conversion Optimization
• Online Reputation Management
• Strategy
• Thought Leadership
• Sales Enablement
• Marketing Management
• Email Marketing
• Pay Tv
• Field Marketing
• Online Marketing
• Healthcare Marketing
• Marketing Communications
• Customer Retention
• B2c Marketing
• Demand Generation
• B2b Marketing
• Social Media Marketing
• Marketing
• Strategic Planning
• Brand Management
• Content Strategy
• Marketing Strategy
• Retail Marketing