Leanna Camacho

About Leanna Camacho

Results-driven leader with 10+ years of hands-on strategy & execution in eCommerce and digital marketing within beauty & fashion. Expert in owning multi-channel P&L, revenue forecasting and budgets across DTC, marketplace, and social commerce. My bread & butter is process development, leading end-to-end projects from concept to launch.Some quick achievements: Owned end-to-end launch of 3+ TikTok Shops for a major beauty conglomerate, generating $4M+ in GMV Led cross-functional product squads—including design, technology, marketing and customer service—for a beauty device driving $1M+ in DTC revenue within first 6 months Scaled DTC revenue from $25K to $1M within 3 years for a small fashion brand, leveraging its popularity in department stores and developing campaigns around specific customer archetypesProven operator driving profitable growth by aligning merchandising, customer experience, paid media, pricing strategy, and operational efficiency. Need to align initiatives - from marketing to operations - with business growth objectives? Then, I’m the E-commerce Marketing Consultant for you.

Experience

1. Dtc & Amazon Growth Strategist

   Aw Chang Corporation

   Sep 2025 — Present · New York, NY, US

   Partnered with emerging apparel brand to develop its Amazon go-to-market launch strategy from content optimization to paid media activation.

Education

• Fashion Institute of Technology

  Bachelor's degree, International Trade & Marketing

• BrainStation

  Product Management Course Certificate