Leann Abad

About Leann Abad

I’m a performance creative strategist and consultant who helps brands find their voice at the intersection of culture, strategy, and execution. Over the past decade, I’ve helped take dozens of brands to market across tech, wellness, and culture—leading both creative and growth teams to build work that resonates and performs. Today, I serve as Account Director at Newform, where I help lead client relationships and creative strategy across a portfolio of high-growth brands. My work sits at the intersection of performance, storytelling, and execution—shaping creative systems that not only drive results, but also feel relevant, human, and culturally in tune. Previously, through TRIFECTA, my consulting practice, I worked with brands on creative strategy, content direction, and go-to-market execution. I also began building a broader collective of creative talent—designers, strategists, writers, and makers—to collaborate on projects that called for a more nuanced, culturally informed approach. Outside of client work, I run Archival Research Society, a project dedicated to helping creatives develop a reference practice. We host meetups where we explore individual creative rabbit holes, collect cultural artifacts, and share research that shapes how we see and make. It’s part community, part archive, and entirely about deepening the way creatives think and create. I also host events for the creative community and write about the intersections of creativity, culture, and strategy. Previously, I’ve led growth and creative at brands like Ash & Erie and Outstanding Foods, and scaled paid social strategies at SLOPE Agency—all while learning that the best marketing is often just good creative work, rooted in cultural understanding.

Experience

1. Account Director, Paid Social

   NewForm

   Mar 2026 — Present · New York, NY, US

   I lead client strategy across a portfolio of paid social accounts at Newform, helping high-growth tech and mobile brands scale through creative-led performance marketing. My work spans client leadership, paid social strategy, and creative oversight—translating business goals into clear testing roadmaps, scalable creative programs, and stronger media outcomes.I partner closely with strategists and content teams to develop high-performing short-form creative, drive alignment against KPIs, and identify opportunities to grow account performance over time.

Skills

• Event Planning
• Leadership
• Social Media
• Recruiting
• Project Management
• Marketing Strategy
• Business Development
• Entrepreneurship
• Team Building
• Public Speaking
• Marketing
• Strategic Planning
• Teamwork
• Microsoft Office
• Sales
• Social Media Marketing
• Customer Service
• Microsoft Word
• Research
• Sales Management
• Powerpoint
• Retail