Leanna Yang

Experience

1. Sr Marketing Manager

   Shein U.S

   Sep 2019 — Present · Los Angeles, CA, US

   Directly responsible for marketing project management, establishing project timelines, staff training and development, budget planning and administration, and other project management-related functions. Oversees all major projects for SHEIN and other sub-brands from concept to execution and delivery for projects with budgets from to $5 million in production, marketing, and promotion. Selected Accomplishments and Initiatives: Has managed a wealth of projects during tenure, seeing each and every project to successful completion. Developed and manages a team of 15 Project Coordinators, seeing all personnel to peak performance. Launched the SHEIN X program in 2021 from its inception, optimized processes, grown the program to designers and artists, and launched over SKUs; the program has reached $60 million in sales. Pioneered creative content department by developing teams, strategies, and operations and led the team to execute photoshoots, commercials, social campaigns, and live streams. Increased live viewership to over on average, which has accounted for in live sales within 1 year. Managed budget, execution, and delivery of photoshoots for major collaborations with celebrities and influencers, with budgets ranging from to

Education

• California State University-Long Beach

  Bachelor of Arts (B.A.) Family and Consumer Sciences -Fashion Merchandising, Fashion Merchandising

  2013 — 2015

• Dankook University

  Korean Language