Leandro Herbstein

Director of Marketing & Outreach @World Music Institute

New York, NY, US

Not-for-profit organization that has built the most comprehensive concert series of diverse music and dance performances, presenting the best in traditional and contemporary music and dance from around the world.» Developed a database of over 400 strategic contacts and created 5-10 community long-term partnerships for each event, cultivating strong relationships with multicultural media outlets, arts and business organizations, community leaders, dignitaries, taste makers and social media groups in the Hispanic, Indian, African, Middle Eastern, Asian and African American communities throughout the NY Tri-state area.» Responsible for orchestrating highly integrated marketing campaigns spanning traditional, grassroots and digital initiatives, increasing untapped audiences by 30% throughout WMI events, resulting in steady revenue increase within this first year. » Spearheaded the re-branding of the organization including the redesign and launch of a new website, digital newsletter, social media, season’s print catalog, and all online and print marketing collateral materials, impacting brand awareness by doubling traffic across all digital platforms including website, social media channels and mailing list signups.

Full Sail University

A.S., Recording Arts Degree, Sound Engineering

The City College of New York

B.A., Interdisciplinary Arts and Sciences Degree, Communications