Leana Kalinowski
Engagement & Retention Strategist | Growth | Lifecycle Marketing
- Role
- Senior Director, Lifecycle Marketing at RVO Health
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Leana Kalinowski
I’m a marketing leader with 15 yrs experience defining and driving customer engagement and retention strategies that grow businesses and strengthen brands. I have built and led high-performing teams, while developing the skills to leverage data and personalization technology to solve complex business growth problems and optimize customer journeys. Skills:Analytics and Attribution Cross-functional leadership Growth & Acquisition StrategyRetention & Loyalty Strategy Marketing Technology (ML & Personalization) Experimentation & Optimization Customer Journey Mapping Digital Marketing & CRM Omni-Channel Marketing
Experience
Senior Director, Lifecycle Marketing
Jan 2025 — Present · Los Angeles, CA, US
Education
Purdue University
Bachelor of Science - BS, Hospitality and Tourism Management
Purdue University
Certificate, Entrepreneurship/Entrepreneurial Studies
Skills
- Yield Management
- Hotels
- Social Media Marketing
- R
- Distribution
- Revenue Analysis
- Jira
- B2b
- Mobile Marketing
- Omniture
- Analysis
- Market Research
- Sql
- Tourism
- Online Marketing
- Google Analytics
- A/B Testing
- Social Media
- Data Analysis
- Microstrategy
- Team Building
- Management
- New Business Development
- Microsoft Office
- Marketing Strategy
- Digital Marketing
- Negotiation
- Marketing Management
- Market Analysis
- Email Marketing
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