Melissa Leal
Digital Marketing Technical Analyst - State Farm
- Role
- Digital Marketing Technical Analyst at State Farm
- Location
- Bloomington, IL, US
- LinkedIn followers
- 500 followers
About Melissa Leal
Melissa Leal, a 15 year communications and analytics vet at State Farm with diverse experiences and background.A PR strategist and leader with the rare combination of exceptional communication skills, an analytical mindset and creative, innovative vision.Currently, is leading State Farm’s social media tech stack including Sprinklr, Sprout, Opal and Media Ocean platforms. Previously, she created and led the external communications strategy for the State Farm 100th anniversary. Seen as a Communication and PR metrics subject matter expert, she also helped lead the major communication (internal and external) initiative, State Farm’s employee volunteer program, 100 for Good, which successfully reached its goal of 1 Million Acts of Good before the company\'s 100th anniversary. She previously led the Fortune 50 Company’s storytelling efforts as editor of the Newsroom. Lead national CSR and auto safety PR work. Won a Silver Anvil for Integrated Communications Campaigns for the company’s crowd-sourced philanthropic program, Neighborhood Assist. Started her career focusing on government relations, community relations, philanthropy, and media relations in the plain states. Melissa has a MA in Journalism from Columbia College Chicago and earned her Accreditation in Public Relations in 2014.
Experience
Digital Marketing Technical Analyst
Feb 2024 — Present · Bloomington, IL, US
Education
Leadership of McLean County
None
2012 — 2013
Salzburg College
International PR and Communications, German
2003 — 2003
Insurance Institute of America
Certificate in General Insurance
2010 — 2010
Columbia College Chicago
MA
2006 — 2007
Illinois State University
Bachelor of Arts
2002 — 2005
Skills
- Public Affairs
- Storytelling
- Policy
- Integrated Marketing
- Philanthropy
- Politics
- News Writing
- Corporate Communications
- Public Speaking
- Research
- Editing
- Newsletters
- Brand Management
- Content Strategy
- Event Planning
- Public Policy
- Interviews
- Leadership
- Public Relations
- Internal Communications
- Media Relations
- Community Outreach
- Community Development
- Social Media
- Press Releases
- Strategic Communications
- Nonprofits
- Speech Writing
- Management
- Journalism
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