Lea Alcantara
Head of Product Design | Design leader building impactful teams and digital experiences
- Role
- Director of Visual Design at 10up
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lea Alcantara
I believe impactful product design sits at the intersection of empathy, business…
Experience
Director of Visual Design
Jul 2019 — Present
10up merged with Fueled in 2023 and is now the brand of our WordPress practice.Design leadership through stellar craftsmanship, customer focus, operational excellence, and empathetic communication.• Responsible for a fully distributed international team in US, Canada, Mexico, and Europe• Collaborated with leadership across functions, including Commercial, Engineering, Project Management, and Account Management, to drive valuable, actionable change• Supported business development, leading to 65% win rate with my personal involvement• Hands-on delivery of results-driven digital engagements for enterprise-level clientele such as Starbucks, Microsoft, Meta (Facebook), and various California state agencies• Ensured design quality by spearheading customer- and data-driven design approaches — one project (for a Fortune 50 tech company) led to a 92% increase of link clicks and 71% improved click-through rate month-over-month.• Developed processes that lead to better (and predictable!) design outcomes, complete with documentation — materials created are re-purposed as a starting standard by other teams• Established and executed discipline-specific OKRs that drive team-aligned growth, understanding, and quality• Championed strategy and user advocacy through design workshop creation, facilitation, and training• Mentored, coached, and managed designers through different levels of their career path• Championed and celebrated design across the whole organization• Developed design success criteria, best practices, and leveling structure• Always kept it real
Education
Second Wave Dive
Business Thinking
2021
MacEwan University
Visual Communication Design, Design & Digital Media
Skills
- Writing
- User Interface
- Web Design
- Cms
- Conference Speaking
- Cascading Style Sheets (Css)
- Html + Css
- Advertising
- Web Strategy
- Css
- User Experience
- Blogging
- Html
- Logo Design
- Expressionengine
- Interaction Design
- Teaching
- Layout
- User Interface Design
- Craft Cms
- Web Development
- Graphic Design
- Public Speaking
- Adobe Creative Suite
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