Leaire Wilson

About Leaire Wilson

I’m a brand marketing leader with 14 years of experience building partnerships, cultural relevance, and integrated campaigns that drive real business impact. Over the past decade, I’ve developed and executed brand and partnership strategies across sports, media, and entertainment - connecting brands with audiences through meaningful storytelling, strategic collaborations, and high-impact marketing programs. My experience spans across almost everything in the marketing funnel - brand partnerships and sponsorship strategy, league + team collaborations, integrated marketing campaigns across digital, social and experiential, influencer-forward partnerships, go-to-market strategies and positioning and cross-functional leadership. I’m particularly passionate about building lasting partnerships that sit at the intersection of sports, culture and community and leading creatively strong, strategic-forward teams that deliver measurable growth.

Experience

1. Director of Brand Marketing

   Bleacher Report

   Dec 2021 — Present

   Lead for brand marketing strategy across Bleacher Report and House of Highlights, overseeing multi-million dollar budgets, strategic partnerships, and integrated campaigns across social, digital, linear, and live events. Responsible for driving brand growth, expanding sports league partnerships, and developing revenue-generating marketing initiatives across the portfolio.• Develops and executes cross-funnel marketing strategies for Bleacher Report’s largest brand initiatives, spanning social media, digital content, linear programming, and live events.• Owns the company’s direct-to-consumer e-commerce strategy, including product ideation, merchandise design, creative direction, marketing strategy, and promotional campaigns.• Manages a multi-million dollar annual marketing budget, overseeing revenue forecasting, campaign investment planning, and performance measurement.• Contributes to brand partnerships with the NBA, NHL, and WNBA.• Designs campaign measurement frameworks and reporting systems that translate marketing performance into strategic insights for senior leadership and C-suite stakeholders.• Lead and mentor the Senior Manager of Talent & Influencer Marketing, aligning creator partnerships and influencer programs with broader brand and audience growth strategies.• Oversee cross-functional teams across creative, content, partnerships, and product to execute large-scale marketing initiatives.

Education

• Trinity College

  Bachelor of Arts, Political Science

  2007 — 2011

Skills

• Comscore
• Competitive Analysis
• Amplification
• Advertising
• Organization
• Focus Groups
• Corporate Social Responsibility
• Microsoft Word
• Leadership Development
• Ad Targeting
• Facebook Marketing
• Critical Thinking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Keynote
• Oral & Written Communication Skills
• Integrated Marketing
• Mac Os
• Creative Problem Solving
• Communication
• Analytical Reasoning
• Highly Motivated Self-Starter
• Branded Content
• Innovation
• Native Advertising
• Public Speaking