Leah Wong

About Leah Wong

Entrepreneurial-minded business strategist and brand activator known for implementing robust strategies that drive meaningful advancement and results. Skilled at designing and executing programs that align with the mission, vision, and business objectives leveraging a deep background in marketing, communications, event management, and public/external relations. IMPACTFUL MARKETING COMMUNICATION STRATEGIES Known for bold, dynamic, and inventive marketing strategies that further the brand and messaging for an organization. Recognized for ability to take on significantly challenging marketing efforts and lead courageous and creative MarCom campaigns that drive change. PUBLIC SPEAKING | COMMUNITY RELATIONS Extensive public speaking and organization representation with a strong ability to engage and mobilize action, bringing communities and people together to empower change. Passionate about sharing the cause, boosting visibility, and articulating a company’s message to incite results. CORE COMPETENCIES • Strategic Business Planning and Execution • Marketing & Communications Strategy • Brand Vision & Awareness • Community Relations & Engagement • Digital & Traditional Marketing Campaigns • Public Speaking & Presentation • Fundraising & Sponsorship • Event Management • Program Management/Leadership • Culture & Change Management • Agency/Partner/Community Relationship Management • Executive Leadership

Experience

1. Vice President of External Relations

   mpls downtown council | DID

   Jan 2017 — Present · Minneapolis, MN, US

   Steer the organization\'s overarching marketing, brand, and relations strategy building innovative concepts into meaningful campaigns that deliver on the organization’s short- and long-term goals. Oversee guidance and direction for multiple advertising agencies, leading the strategies for both B2B and B2C channels to boost business visibility, membership opportunities, and community action. Direct leadership groups and stakeholder engagement to drive forward the mission of the mpls downtown council and build consensus on the forward-thinking goals for the community. Facilitate hundreds of speaking engagements annually on behalf of the mdc with media, community engagements, and partners, discussing the objectives of the organization, successfully increasing interest and visibility. Additionally, present at the Annual Meeting, celebrating the successes and inspiring action – presenting in front of 1500+ attendees. Selected multiple times to present at the International Downtown Association’s Annual Conference. BUSINESS STRATEGY Ideate and launch comprehensive programs to excite, reinvigorate, and drive visibility of Mpls Downtown. Build strong partnerships across diverse stakeholders to promote thought leadership and advocacy in addition to building exciting campaigns to drive program visibility. Recent successes include the rejuvenation of downtown with increased building occupancy, sold-out events, and greater community collaboration.

Education

• Gustavus Adolphus College

  Bachelor of Arts (B.A.), Communications Studies