Leah Westphalen

About Leah Westphalen

I am a growth-focused and detail-oriented e-commerce and marketing executive with extensive experience improving product awareness and maximizing revenue generation by managing e-commerce channels, marketing campaigns, and strategic initiatives. I bring a solid track record of achievement in supporting business growth and expansion while increasing consumer engagement. As a natural and dedicated leader, I am skilled in motivating, training, and coordinating projects with multiple teams to accomplish short- and long-term corporate objectives. I build and sustain relations with key stakeholders and clients as a priority.My background includes leveraging a solid understanding market dynamics, industry trends, brand loyalty, customer challenges, and competitive positioning. I am adept at optimizing market impact by conducting analyses, tracking metrics, and implementing innovative approaches.Additionally, I am skilled in creating a collaborative culture that values individual skills, inspires confidence, and empowers members to deliver exceptional results. I am also an articulate and refined communicator with multilingual skills in English and German. Currently working on adding Spanish to my skillset as well.

Experience

1. Director of E-commerce, F1

   Insomniac Events

   Jul 2025 — Present · Calabasas, CA, US

Education

• Michigan State University

  Bachelor of Arts, Communications

  2002 — 2006

• University of San Francisco

  Master of Arts, Sport Management

  2009 — 2011

Skills

• Marketing
• Sponsorship
• Public Relations
• Media Relations
• E-Commerce
• Newsletters
• Recruiting
• Email Marketing
• Ecommerce
• Sports
• Editing
• Community Outreach
• Event Planning
• Sales
• Blogging
• Fundraising
• Social Media Marketing
• Marketing Strategy
• Customer Service
• Sports Management
• Event Management
• Public Speaking
• Social Networking
• Social Media
• Sports Marketing
• Leadership
• Management
• Facebook