Leah Waddill
Co-Founder & Director of Digital Marketing: SEO, Branding, Content, Analytics, SEM, Ecommerce
- Role
- Co-founder & Director of Digital Marketing Seo, Branding, Content, Analytics, Sem, Ecommerce at Ptb Marketing
- Location
- Venice, FL, US
- LinkedIn followers
- 500 followers
About Leah Waddill
Notable Results Drove consecutive years of e-Commerce ROI in back to back years of…
Experience
Co-founder & Director of Digital Marketing Seo, Branding, Content, Analytics, Sem, Ecommerce
Nov 2011 — Present · Venice, FL, US
Establish diverse SEO Strategies for domestic, international, and global businesses, designed according to each client’s niche, market, goals, and needs by identifying specific trends and drivers for given vertical. Own and manage and allocate P&L and budget for multiple independent clients. Conduct presentations with stakeholders on revenue management recommendations regarding pricing, promotions, marketing channels, and overall advertising spend. Advise stakeholders on KPI results, goals, and any necessary changes in strategy. Prioritize and review online marketing strategy integration with any and all off-line marketing efforts to increase brand awareness, as well as to increase revenue and/or decrease costs. Interview, contract, and manage team of graphic designers, web devs, copywriters,+ link/citation builders based domestically and internationally. Drive Strategy Development:o CRO & User Experience (UX) – Establish and review conversion rate optimization utilizing split testing, heat mapping, visitor flow tracking, custom goal tracking, and UI/UX principles. o Search Engine Optimization – Develop and manage SEO team and strategy including meta tags, content, schema, canonicalization, site structure/architecture, link building, etc.o Paid Search/PPC – Establish and supervise highly targeted PPC campaigns focused on generating the largest revenue per click/return on marketing spend with AdWords budgets exceeding Analytics/Tracking – Define and conduct extensive analytical data tracking including revenue, customer lifetime value, value per visit, keyword rank tracking,+ multi-touch tracking (online, offline, multiple devices, and multiple channels).o Social, Local, Mobile Optimization & Rep Mgmt – Establish + supervise local search optimization and reputation management including claiming and thoroughly optimizing key listings IYP building citations, responding to feedback, and generating new reviews
Education
Collin College
Business , Finance
Skills
- Consulting
- Magento
- Wordpress
- Conversion Optimization
- B2b
- Interactive Marketing
- Branding & Identity
- Google Adwords
- Social Media Marketing
- Marketing
- User Experience
- Leadership
- Marketing Strategy
- Copywriting
- Web Design
- Branding Consultancy
- Blogging
- Lead Generation
- Advertising
- Organic Search
- Strategy
- E-Commerce
- Website Development
- Online Marketing
- Google Analytics
- Analytics
- Online Brand Building
- Sem
- Sales Management
- Web Development
- Mobile Marketing
- SEO
- Sales
- Sales Funnel Optimization
- Ppc
- Web Marketing
- Content Marketing
- Web Analytics
- Enterprise Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.