Leah Sturgis-Massa

Director of Sales Area Sales Manager @Sbm Hospitality Llc

CT, US

Area Sales Manager of two propertiesIHG Holiday Inn Express (Operating System: OperaComfort inn Naugatuck (Operating System: Choice Max, Choice Advantage, Choice Central)Creation and management of group blocks for travel of corporate, leisure, ect. Creating contracts, payment authorization, phone and email communication terms and negotiationsRespond to Requests for proposals (RFP’s) and gain contractsAdjust daily rate of hotel depending on competition of other hotels in surrounding areaProspecting for new clientele: driving to different locations after research, working to increase company loyalty to property and create and maintain corporate accountsMicrosoft outlook email for sales: respond to all emails, inquires, ect.Use of Ring Central to contact clientsCreate revenue reportscreate new company database of companies and business sources from past to presentRun reports for information on occupancy, revenue, hotel statistics, rates, availabilityResponding to RFP bids through meeting broker, hotel planner, cvent, and other bidding programs for contacts working to win bids against various hotels for corporate, military, sports, tours, leisure groups and more.Prepare and review various financial and revenue reports and generate weekly, monthly, quarterly, and yearly reports from all generated reports to reflect raises and declines in gains and losses (compared to past years, competitive set (comp hotels) Assist Front desk and managementTracking complex equations for measurement of hotel performance statistics - ADR, RevPar, Occupancy, RGI and ARI against comp set hotels Use of IHG Reporting Conduct guest tours for event inquires and gaining new clientsProspecting to gain relationships with new business and LNR corporate accountsResponding to guest and clientele feedback, suggestions, concessions, negotiationsMaintain relationships with clients, travel agents, and groups for return businessesCompletion of yearly corporate business cases

Pace University

Bachelors of Science, Psychology and Criminal Justice

New Paltz Senior High School

High School Diploma

Pace University

Bachelor's degree, Suma Cum Laude, Major: Criminal Justice & Psychology Minor(s): Pre-Law, Sociology, Political Science, Philosophy

Boston University

Paralegal Certificate, Paralegal Studies

SUNY New Paltz

Sociology, History, Law