Leah Tucker
Senior Marketing Leader | Strategic Executive Advisor | B2B and B2C Growth & Engagement Marketer | Events & Experiential Expert
- Role
- Senior Director, Growth Marketing at Anti-Defamation League
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Leah Tucker
Senior marketing leader with 15+ years of experience driving brand growth, customer engagement, and revenue for a variety of companies, from Fortune 500 to smaller mission-driven organizations. Expert in leading cross-functional teams and agency partners and managing $9M+ budgets to deliver B2B and B2C integrated campaigns and large-scale events. Combines creative storytelling with data-driven strategy and global perspective to build brands, inspire audiences, and deliver measurable results. Known for advancing executive priorities, scaling teams, and delivering measurable impact across global operations.
Experience
Senior Director, Growth Marketing
Jun 2024 — Present · New York, NY, US
Direct enterprise-wide integrated marketing strategy spanning digital, CRM, and experiential channels—email, SEM, social, SMS, web, direct mail, and live events—driving $12M+ in annual revenue- Serve as a strategic advisor to executive leadership, presenting integrated marketing and experiential performance insights that inform long-term planning and investment priorities- Spearhead data-driven audience engagement and retention programs using segmentation and personalization to increase lifetime value and achieve 140% revenue growth- Lead cross-functional team of 10 in advancing customer experience, implementing AI-assisted workflows, marketing automation, testing, and web optimizations that improved engagement and conversion across channels- Oversaw transformation of ADL’s flagship Never Is Now Summit into a virtual and then hybrid, multi-day global event—achieving 80% YoY growth in registrants and in-person attendees in 2025- Guide Salesforce Marketing Cloud strategy, expanding personalization, testing, and analytics capabilities to exceed industry KPIs- Manage $9M+ budget and production and agency partners, ensuring ROI-driven allocation and consistent brand messaging across all event, campaign and customer touchpoints.
Education
Tufts University
Psychology, Communications and Media Studies
2002 — 2006
UCL
Psychology
2004 — 2005
Skills
- Social Media Marketing
- Integrated Marketing
- Commercials
- Management
- Entertainment
- Marketing
- Video Production
- Advertising
- Television
- Producing
- Video
- Broadcast
- Leadership
- Project Management
- Digital Marketing
- Budgets
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