Leah Sternberger

About Leah Sternberger

CRM Marketing Manager with over 8 years of experience developing personalized customer…

Experience

1. Marketing Manager, Crm

   Chegg Inc.

   May 2022 — Present

   Develop and execute onsite, mobile & email marketing campaigns that drive incremental revenue, educate and nurture users throughout their journey while driving towards a consolidated student experience. • Manage campaign planning, hypotheses testing, target criteria selection, campaign health monitoring and post campaign analysis. • Enable marketing automation and personalization, user segmentation and dynamic/triggered messaging to create a dialogue with students. • Produce, share and leverage KPI reporting on a regular basis to ensure continuous improvement in process and results, including identifying performance drivers and implications. • Provide project management and operational planning and execution for CRM programs – including partner cross-functionally with Creative, Product Marketing, Product, Analytics and Legal to execute the campaign strategies. • Provide detailed requirements for Marketing Ops team to deploy complex and automated communication journeys based on defined objectives and rules • Support development of on-going test plan to ensure tests conducted are measurable and can be tied back to business impact; track experimentation to ensure learning

Education

• Ohio University

  Journalism, Strategic Communications | Public Relations and Advertising

  2012 — 2016

Skills

• Indesign
• Custom Content Creation
• Branding
• Teamwork
• Marketing Communications
• Blogging
• Time Management
• Social Media
• Copywriting
• Sales
• Research
• Google Analytics
• Storytelling
• Writing
• SEO
• Leadership
• Press Releases
• Customer Service
• Marketing
• Advertising
• Brand Development
• Management
• Event Planning