Leah Sadoian

About Leah Sadoian

I am a strategic Field Marketing and Content professional specializing in driving pipeline growth through high-impact community and advocacy programs within the cybersecurity sector.My primary focus is on generating social proof and third-party recognition by owning the end-to-end Global Webinar Program and spearheading the Customer Advocacy Funnel. I manage the complete review lifecycle across key platforms (G2, Gartner), translating product success into authoritative public proof points that directly influence sales and lead quality.I also maintain a proven ability to manage the full content lifecycle, spanning SEO-driven B2B articles, email marketing, narrative storytelling, and creative scripting. I thrive in collaborative environments, partnering with sales, design, and media teams to deliver content and programs that meet critical business goals.In my free time, I enjoy long-distance cycling, playing the latest video games, and spending time with my cat Marge. I recently took up ceramics and can be often found working on the pottery wheel at my local arts studio.

Experience

1. Field Marketing Manager, Community

   UpGuard

   Nov 2025 — Present · Fresno, CA, US

   Webinar Program Management & Content• Own and execute the global Webinar Program, including strategy, speaker coaching, and end-to-end technical logistics.• Maintain a data-driven webinar calendar aligned with product launches, driving lead generation and pipeline influence.• Manage integrated campaigns to maximize live attendance and viewership, tracking key optimization and MQL attribution KPIs.• Oversee the archiving and repurposing of all webinar content into blogs, video clips, and sales enablement assets.Customer Advocacy & Peer Review Program• Oversee the Customer Advocacy Funnel and Peer Review Program across critical third-party platforms (G2, Gartner).• Collaborate cross-functionally to identify and enroll qualified customers into the compliant review solicitation process.• Drive third-party recognition by leveraging positive reviews and awards across sales, marketing, and PR channels.• Manage G2 and Gartner platforms, ensuring timely response to reviews and transforming feedback into public proof points.

Education

• Azusa Pacific University

  Master of Science (M.S.), College Counseling and Student Development

  2014 — 2016

• Westmont College

  Bachelor of Arts (B.A.), Communication Studies

  2010 — 2014

Skills

• Data Entry
• Social Networking
• Community Outreach
• Oral & Written Communication Skills
• Time Management
• Motivated Self-Starter
• Strategic Planning
• Team Management
• Higher Education
• Public Speaking
• Research
• Student Development
• Leadership
• Residence Life
• Event Planning
• Critical Thinking
• Executor
• Production
• Blogging
• Cultural Diversity