Leah Farmer

About Leah Farmer

I’m a native Atlantan with 20 years experience in the advertising industry. As a creative leader and strategic problem-solver, I’m dedicated to crafting award-winning marketing campaigns that translate beautifully and powerfully across both traditional and digital channels — and align with your business objectives.• Think conceptually, aligning ideas to consumers’ needs while adhering to brand • Maintain specialty in art direction, design and typography• Lead and mentor creative teams of designers, art directors, writers and developers• Develop brand strategy, assets and integrated style guidelines across marketing channels• Collaborate with department leads across offices to develop strategy, budget and timing• Work with project management to establish best processes and workflow• Provide creative leadership for new business initiatives• Provide creative expertise in multi-channel fundraising for nonprofits

Experience

1. Senior Vice President, Creative Director

   Fuse Fundraising

   May 2024 — Present · Reston, VA, US

Education

• Atlanta College of Art

  Bachelor of Fine Arts - BFA, Graphic Design

  1996 — 2000

Skills

• Package Design
• Sem
• Digital Strategy
• Brand Identity
• E-Mail Campaigns
• Nonprofits
• Email Marketing
• Landing Pages
• Packaging
• User Experience
• Integrated Marketing
• Banner Campaigns
• Creative Direction
• Broadcast
• Creative Strategy
• Adobe Creative Suite
• In-Store/Sales Collateral
• Direct Mail
• Online Marketing
• Interaction Design
• Brand Development
• Catalogs
• Invitations
• Digital Media
• Banners
• Print
• Non-Profits
• Outdoor Advertising
• Interactive Marketing
• Direct Marketing
• Art Direction
• Outdoor/Transit
• Advertising
• Social/Mobile
• Logo Design
• Brochures
• Web Design
• Interactive Advertising
• Concept Development