Leah McPherson
SEO Specialist | Project Management | Program Management | Media Marketing Management | Social Media Marketing | PPC | Digital Marketing
- Role
- Project Manager at Digitas Health
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Leah McPherson
Dedicated, dynamic, and results-driven Project Manager and Operations Management expert with 10+ years of experience in collaborative and diverse work environments. Skilled at leveraging strengths in active listening, problem-solving, and critical thinking to achieve wide-ranging operational success. Emotionally intelligent transformational leader, with a history of managing complex projects with multi-million-dollar budgets, requiring astute analytic skills and the ability to foster communication with cross-functional teams. Intimately familiar with various project management methodologies (e.g, Agile, Waterfall, Scrum, Hybrid). Proficient at data collection and evaluation, as well as the formulation and implementation of strategic plans and initiatives. Expertise in utilizing various software (e.g, Basecamp, Microsoft project, Hootsuite, Google suite, Google Keyword Planner, Content Management System (CMS), to plan and execute projects from start to finish. Demonstrated ability to oversee implementation of a plethora of marketing initiatives via expert utilization of Customer Relationship Management (CRM), White hat Search Engine Optimization SEO, Google Analytics, Moz, Keywordtool.io, SEMRush, Google Search Console, Google Tag Manager, Google My Business, Google Merchant Center, Facebook (Meta) Business Manager, Google Ads, and Meta Business Manager. History of developing and implementing improved processes and workflows, thereby optimizing productivity. Passionate about delivering quality solutions to facilitate customer and client satisfaction. Actively pursuing Project Management Professional (PMP) Certification granted by the Project Management Institute (PMI).
Experience
Project Manager
Oct 2022 — Present
Seamlessly oversee a variety of production projects from award to completion, requiring expertise in interactive/digital, print, and video channels; prepare complex statements of work (SOWs); define scope and top-down/bottom-up budgets; calculate cost-to-complete estimates; allocate resources; create and manage master project plans and timelines via expert utilization of various PM tools and software (e.g. Smartsheets, Workfront Proof, Jira); provide regular status update reports on project performance; manage change request process, ensuring to identify and document changes in scope; oversee project closeout efforts, including documentation and dissemination of lessons learned. Spearhead quality control (QC) efforts; develop QC plan; monitor and enforce team compliance with plan. Lead process improvement efforts: conduct gap analysis to identify areas of opportunity to streamline processes and create efficiencies. Manage communication plan for a team of six; monitor and adjust as needed to ensure effective and efficient communication. Mentor, coach, and direct the activities of seven Associates and Senior Associates: onboard newly hired personnel, ensuring their comprehensive understanding of performance expectations, as well as project management and brand/agency processes. Establish, cultivate, and maintain relationships with clients; build rapport and credibility with clients based upon trust and expert counsel; ensure timely and accurate client documentation and correspondence, and that production deliverables meet client requirements.
Education
Johnson C. Smith University - JCSU
Bachelors, Computer Engineering
2001 — 2005
The George Washington University
Associate Certificate, Project Management
Tech Talent South
8 Week Java Bootcamp, Java Programming
2018 — 2019
Skills
- Windows
- Ms Project
- Strategic Planning
- Budgets
- Resource Management
- Troubleshooting
- Certified Project Manager
- Risk Management
- Project Management
- Pmo
- Team Leadership
- Visio
- Project Planning
- Change Management
- Disaster Recovery
- Visual Basic
- Microsoft Excel
- Process Improvement
- Integration
- Project Portfolio Management
- Business Process
- Microsoft Office
- Program Management
- Requirements Analysis
- Team Building
- Management
- Software Project Management
- Itil
- Vendor Management
- Software Development
- Project Delivery
- Cross-Functional Team Leadership
- Business Analysis
- Software Documentation
- Sdlc
- IT Management
- Business Requirements
- Sharepoint
- Testing
- Business Process Improvement
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