Leah Marcus

About Leah Marcus

At the intersection of strategy, design, and research, I help organizations identify business opportunities and design breakthrough product, service, and experience solutions. My passion is for understanding human behavior and designing solutions to address unmet needs. As an Executive Director at IDEO, I partner with teams and clients to build innovative, human-centric growth strategies and operating models across physical and digital channels.Prior to joining IDEO, I oversaw the sales technology and end-to-end customer experience at Trunk Club, consulted on digital user experience, design, and innovation strategy, and also specialized in product lifecycle management and usability design projects in the missile defense industry. I hold an MBA/MEM dual degree in Marketing and Design & Innovation from the Kellogg School of Management at Northwestern University, and a BSBA in Finance and Economics from Washington University in St. Louis.Expertise // product strategy / business design / human-centered design / innovation portfolio management / storytelling / design strategy / user experience / design thinking / product lifecycle management / project management / org transformation / cross-functional team leadership

Experience

1. Adjunct Lecturer

   Northwestern University - Kellogg School Of Management

   Sep 2016 — Present · Evanston, IL, US

   Currently teach the design thinking curriculum for the Program as part of the Kellogg School of Management and McCormick School of Engineering at Northwestern University

Education

• Universidad Carlos III de Madrid

  Study Abroad, International Business

  2006 — 2006

• Washington University in St. Louis - Olin Business School

  BSBA, Finance, Managerial Economic Strategy, Spanish

  2003 — 2007

• Northwestern University - Kellogg School of Management

  MBA and MEM - MMM Program, Strategy; Marketing; Design & Operations

  2011 — 2013

Skills

• Strategy
• Design Thinking
• Cross-Functional Team Leadership
• Management
• Entrepreneurship
• Analytics
• Product Development
• Competitive Analysis
• Financial Modeling
• Management Consulting
• Product Management
• User Experience
• Strategic Planning
• Market Research
• Market Analysis
• Strategic Leadership
• Business Strategy
• Channel Strategy
• Innovation Consulting
• Human-Centered Design
• Innovation Management
• Digital Strategy
• Creative Strategy
• Storytelling
• Rapid Prototyping
• Open Innovation
• Digital Marketing
• Design Research
• Product Innovation
• Multi-Channel Marketing
• Storyboarding
• Consumer Insight
• Operations Management
• Product Lifecycle Management
• Logistics Management