Leah Anderson

Experience

1. Digital Marketing Director

   Govloop

   Oct 2016 — Present

   Email Marketing - Manage the email marketing program for the business, handling a large volume of targeted promotional, referral, welcome and nurture emails. Provide in-depth analysis on email statistics and analytics. Marketing Automation - Eloqua and Marketo power-user. Build emails, landing pages, forms and custom reports, established a progressive profiling program, blind form links, social share and contact data washing machine. Was able to append data to improve contact field completeness and contact profiles. Optimization - A daily focus on a/b testing to improve email performance, perform multivariate testing on landing pages to improve conversion rates (using Optimizely platform) and provide in-depth analysis and insight on design changes to emails/landing pages. Content Production/Lead Generation - helped drive strategy and development of copy and messaging for the GovLoop Academy platform as well as site content for NextGengovt.com to drive registrations for our largest paid conference. Also, produce blogs for lead gen across verticals. Field Marketing Event support - manage emails around registration and reminders to increase show up rates for in-person and online events.

Skills

• Account Management
• Public Speaking
• Enterprise Software
• Management
• Digital Marketing
• Event Management
• Crm
• Marketing Communications
• Social Media
• Salesforce.com
• Public Relations
• B2b
• Newsletters
• Social Media Marketing
• Press Releases
• Marketing Strategy
• SEO
• Facebook
• Software as a Service (Saas)
• Marketing
• Search Engine Optimization (SEO)
• Lead Generation
• Creative Writing
• Strategic Partnerships
• Business-to-Business (B2b)
• Leadership
• E-Commerce
• Sales
• Customer Service
• Saas
• Social Networking
• Online Marketing
• Editing
• Email Marketing