Leah Knapp

About Leah Knapp

Accomplished marketing professional with significant experience in project management, brand strategy, media relations, issues management, and content campaign development and execution in the public, private and nonprofit sectors

Experience

1. Senior Director, Marketing Content Strategy

   Hilton Grand Vacations

   Oct 2018 — Present

   Leading hospitality brand providing upscale vacation ownership properties in the U.S, Europe and Asia Pacific • Launched digital marketing nurture campaign to capture mid-funnel prospects; during a six-month test, campaign saw 7% lift in conversion rate and contributed to $22 million in new revenue• Introduced, evolved and matured a digital marketing engagement campaign that has attracted 3 million new prospects to the brand and drove $1.3 million in revenue since inception• Accelerated top- and middle-of-the-funnel marketing initiatives by developing strategy and campaigns, boosted brand awareness for relevant audiences at all consumer touchpoints; leveraged data insights and orchestrated engrossing marketing plans to support sales and business strategies• Developed captivating content strategy and campaigns for second largest vacation ownership brand in the world

Education

• Walsh University

  Bachelor's, Communications

  1993 — 1997

Skills

• Editing
• Corporate Communications
• Nonprofits
• Communications Planning
• Leadership
• Public Relations
• Internal Communications
• Content Development
• Media Relations
• Management
• Integrated Marketing
• Publications
• Strategic Communications
• Newsletters
• Publicity
• Social Media
• Copy Editing
• Community Outreach
• Press Releases
• Marketing Communications
• Facebook
• Social Media Marketing
• Crisis Communications