Leah Alexander

Experience

1. Merchandise Manager

   Abercrombie & Fitch Co.

   Sep 2022 — Present · Columbus, OH, US

   A&F Women\'s Tops Divisional Lead (April 2025-current role)A&F Women\'s Jeans Divisional Lead (January 2024-March 2025)- Drove 5 straight years of record-breaking sales growth by leading end-to-end merchandising strategy, optimizing SKU productivity, and implementing breakthrough product innovations- Played a pivotal role in executing the Fall 2025 denim campaign by aligning digital (site/app) and in-store marketing strategies to address customer pain points, enhance omni-channel engagement, and increase basket size.A&F Women’s Bottoms Divisional Lead- Jeans, Shorts, Pants, Skirts, Knit Bottoms (September 2022-January 2024)- Led merchandising and go-to-market strategy for the A&F Women’s Bottoms division, elevating it to the #1 ranked division company-wide by driving assortment efficiency, margin expansion, and cross-functional alignment- Captured 5% U.S. market share growth (from 1% to 6%) in Women’s Jeans over four years by implementing trend-relevant product introductions, broadening fit inclusivity, and executing precision-targeted consumer marketing strategies- Uncovered and commercialized high-potential whitespace opportunities—such as the Sloane Pant and Scarlett Skort—driving incremental sales and fueling new growth vehicles within the bottoms portfolio- Scaled the Curve Love fit solution across shorts, pants, and skirts, expanding inclusive sizing strategy and accelerating customer acquisition across diverse body types and underserved market segments.

Education

• Shorecrest Preparatory School

  High School Diploma

  2008 — 2011

Skills

• Styling
• Event Planning
• Customer Service
• Press Releases
• Powerpoint
• Microsoft Excel
• Marketing Communications
• Facebook
• Retail Sales
• Fashion
• Social Media
• Microsoft Word
• Public Relations
• Microsoft Office
• Strategic Communications
• Social Networking
• Social Media Marketing
• Retail
• Public Speaking
• Photoshop