Leah Boston
Marketing Director | Driving 48% YOY Sales Growth | +27% PPC Lead Generation in 3 Months | CRM & Retention Expert | Data-Driven Campaigns & Demand Generation Specialist
- Role
- Marketing Director at Founders Organization
- Location
- Tempe, AZ, US
- LinkedIn followers
- 500 followers
Experience
Marketing Director
Apr 2022 — Present · Phoenix, AZ, US
Directed comprehensive marketing strategies to elevate brand visibility, customer engagement, and revenue growth for a high-profile entrepreneur and business organization. Spearheaded impactful campaigns, brand development initiatives, and content strategies to drive audience expansion and sales growth.Key Achievements & Impact- Launched a Wall Street Journal bestselling book, Wealth Habits, achieving top sales rankings within 6 months through targeted campaigns, strategic partnerships, and optimized digital promotions- Revamped personal brand identity, leading website redesign, social media template development, and logo creation, enhancing brand consistency and recognition- Managed branding and marketing for live events, including website design, copywriting, affiliate program coordination, vendor management, and email marketing, driving strong attendance and engagement- Implemented a comprehensive marketing overhaul for the Generational Wealth Podcast, resulting in a top 1% podcast ranking- Managed multiple social media platforms, achieving a combined reach of 3.1M while growing Instagram followers by 70K in 6 months, contributing to a total reach of 1.5M- Developed and launched an Evergreen course and workshop, designing customized program content and platform build-outs to expand client offerings- Orchestrated the buildout and successful launch of the company’s affiliate program, driving incremental revenue growth and enhancing partner engagement.
Skills
- Labels
- Color and Concept
- Women's Contemporary
- Textiles
- Fashion
- Fashion Illustration
- Mood Boards
- Runway
- Sales
- Product Development
- Fabric Development
- Wovens
- Print Design
- Pointecarre
- Merchandising
- Cad
- Menswear
- Fit
- Sample Production
- Trend Analysis
- Fabric and Trim Sourcing
- Adobe Creative Suite
- Dresses
- Sportswear
- Private Label Development
- Fashion Design
- Sketching
- Sketches
- Concept Boards
- Sewing
- Pattern
- Womenswear
- Pattern Making
- Tech Packs
- Events Coordination
- Apparel
- Illustration
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