Leah Archual

About Leah Archual

A results-driven, reliable marketing professional with over 14 years of experience in fast-paced corporate environments. Skilled at building productive relationships with clients, partners, and team members. Proven track record of leading successful corporate marketing and internal communications initiatives for multi-million-dollar companies. Respected as a creative marketing leader who conceptualizes and executes impactful campaigns that reinforce and strengthen brand identity. Passionate about continuous business and professional development.

Experience

1. Senior Manager, Digital Media

   Cleveland Browns

   Aug 2017 — Present · Cleveland, OH, US

   Lead cross-functional collaboration as the primary liaison between corporate and digital teams, ensuring alignment and cohesion in strategy execution.•Develop and execute comprehensive marketing strategies and activation plans for corporate sponsors, including digital, social, and email channels. Manage campaign deliverables, ensuring measurable ROI through detailed performance reporting.•Collaborate with sales team to identify opportunities for monetization while managing digital inventory and valuation process.•Oversee contesting platform and communication plans.•Co-lead email marketing team, overseeing everything from audience segmentation and strategic planning to execution, A/B testing and performance reporting. Assisted in evaluating a new email management system.•Implemented the platform for SMS marketing and spearheaded the launch, integrating it into the digital strategy to boost customer engagement and conversions.•Provide consultative insights for newly launched affiliate clubs, including Jr. Browns Backers (Kids Club) and Barking Backers (Club for Dogs), guiding both internal operations and the development of external marketing communication strategies.

Education

• Kent State University

  Bachelor of Business Administration - BBA, Marketing/Marketing Management, General

Skills

• Customer Relationship Management (Crm)
• Integrated Marketing Communications Planning
• Advertising
• Marketing Communications
• Facebook
• Strategic Planning
• Ppc
• Pay Per Click (Ppc)
• Sem
• B2b
• Search Engine Marketing (Sem)
• Content Marketing
• Project Management
• Blogging
• Lead Generation
• Google Adwords
• Marketing
• Google Analytics
• Social Media
• Business Strategy
• Business-to-Business (B2b)
• Digital Marketing
• Online Marketing
• Content Strategy
• Marketing Strategy
• Social Media Marketing
• Online Advertising
• Market Research
• Web Analytics
• Integrated Marketing
• Brand Development
• Email Marketing