Leah Zipperstein

Head of Strategy @Vesper Institute

Cincinnati, OH, US

I lead strategic growth initiatives at Vesper Institute, a continuing education provider for dentists focused on IV sedation training. My work spans brand positioning, content strategy, digital marketing, and operational improvements—all aimed at expanding our reach, increasing program enrollment, and delivering an exceptional student experience.KEY RESPONSIBILITIES:Content Strategy– Planned and executed full-funnel content strategies that aligned with business goals and spoke to the needs of dental professionals.Program & Process Improvement– Audited and improved internal workflows to enhance the student experience, maintain regulatory compliance, and increase program efficiency from onboarding through certification.Email Marketing– Built and optimized campaigns to engage leads, educate them on IV sedation, and convert interest into course enrollment.Funnel Optimization– Mapped and refined the customer journey—from first touch to enrollment—to improve conversion rates at each step.Social Media Management– Managed content calendars and copy across platforms to grow visibility, drive traffic, and position Vesper as a trusted authority.Video Production– Partnered with our creative team to develop video content that simplified complex topics and drove engagement across channels.

Colorado College

Bachelor of Arts (BA)