Leah Somers
Head of Brand Activewear @Myprotein
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WORK HISTORY
Head of Brand Activewear @Myprotein
My transition into the role of Head of Brand for MP Activewear has allowed me to move into my passion, the creative and strategic heart of marketing, alongside brand building, storytelling, and positioning whilst also being able to draw on my broader experience in product marketing and commercial leadership.In this role, I lead the overarching brand strategy for MP Activewear, shaping how the brand shows up across markets, customer groups, and product categories. My work spans customer and market positioning, long-term brand evolution, and the development of creative, insight-led campaigns that strengthen our identity and drive meaningful engagement.A core part of my remit is guiding the full go-to-market approach for product launches; ensuring our positioning, messaging, creative direction, and channel execution all ladder up to a single, compelling brand narrative. I work closely with teams across design, trading, marketing channels, creative studios, operations, and leadership to deliver integrated campaigns that elevate MP’s presence within the activewear space.My focus includes:Strategic market and product positioningMulti-level, cross-channel marketing executionCreative campaign development and deliveryCustomer, persona, and journey analysis to refine messagingIdentifying category and growth opportunitiesLeading cross-functional teams with clarity, collaboration, and strategic intent
EDUCATION
Newcastle University
Bachelor of Arts - BA, Marketing and Management (Hons)
Imperial Business School
Level 7 Apprenticeship, Senior Leadership Apprenticeship
Notre Dame Catholic Sixth Form College, Leeds
A Level ;, Business Studies, English Language, Law, Art
Chartered Management Institute
Level 7, Strategic Management & Leadership Practice
SKILLS
ABOUT LEAH SOMERS
Featured in the PCR Online - 30 under 30\'s list 2018Featured in the PCR Online - 30 under 30\'s list 2019
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