Leah Weathersby

About Leah Weathersby

Energetic and driven professional with comprehensive accomplishments leading marketing planning, multi-platform/seasonal e-commerce roadmap, value proposition, merchandising, branding, publisher engagement, pricing, and matrix cross-functional teams to achieve goals. Innovative thinker with media and e-commerce publishing industry acumen. Demonstrated success in developing and executing plans in complex, fast-paced, global digital markets. Implements impactful strategies by analyzing details to understand user needs, emerging trends, and partner relationships. Organized, creative problem-solver who excels at guiding teams through challenging, agile projects. Translates complicated topics into simple concepts. Expertise managing multimillion-dollar marketing programs, budgets, product launches, and advising senior executives. Accomplishments:• Increased book publisher engagement in book title marketing 31% by creating new placement opportunities. • Empower incremental revenue growth by building title book marketing strategy and implementing 16 seasonal digital promotional events, up from two in the past.• Improved author branding and best-seller-driven list visibility by creating and launching automated email campaigns, social media strategy based on best practices, and access to new marketing channels to drive ongoing demand growth. • Grew the number of followers of Amazon Publishing on social media from zero to in three years. • Supported the team in acquiring rights to publish books from authors Patricia Cornwell and Dean Koontz by crating industry-leading marketing plans. • Co-founder of Amazon award given for marketing excellence. Qualifications:• Proactive leadership in analysis, planning, decision-making, implementation, and problem-solving.• Strong ability to formulate successful plans to drive tactics that exceed desired results.• Proactive ability to identify problems and implement a solution-focused approach to developing corrective measures.• Direct partners to increase revenue at Amazon.• Expertise in managing multimillion-dollar marketing programs, delivering plans to exceed goals, and advising executives.• Sharp insight into the latest trends and best practices associated with book publishing and marketing.• Recruit, train, evaluate, and develop a top-performing team of professionals and motivate them to achieve objectives.Expertise:E-Commerce Strategy • Product Management, Positioning, Price, Segmentation • Merchandising, Promotions • Revenue Generating Partnerships • Marketing Automation • Advertising

Experience

1. Marketing Director

   FRS Clipper

   Aug 2023 — Present · Seattle, WA, US

   Oversee marketing and PR for FRS Clipper’s fast ferry service, travel planning services, and whale watching tours• Oversee 12 marketers and consultants specializing in PR, search engine marketing/optimization, social media, marketing, site merchandising, media buying, email optimization, direct mail, affiliate management, video production, and design• Lead weekly and quarterly data analysis for key marketing channels• Designed and implemented Clipper’s first digital customer survey and NPS tracking methodology• Implemented Clipper’s first Black Friday/Cyber Monday promotions, driving hundreds of pre-bookings for 2024 and 2025• Negotiated increased partner discounts for seasonal travel package sales• Worked closely with our sales team to launch Clipper’s first travel agent portal

Education

• University of Washington

  Bachelor of Arts - BA, Political Science and Government

  1993 — 1996

Skills

• Creative Writing
• Web Analytics
• Management
• E-Commerce
• Digital Marketing
• Online Marketing
• Email Marketing
• Product Marketing
• Digital Media
• Digital Strategy
• Content Management
• Analytics
• Strategic Partnerships
• Social Media
• Online Advertising
• Product Management