Leah Tsiabassis
- Role
- Senior Account Manager, Programmatic Marketing at Zeta Global
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Leah Tsiabassis
Dynamic marketing professional with 12+ years of experience in programmatic advertising, omnichannel campaign strategy, brand development, and key account management. Proven success in fostering long-term stakeholder partnerships by consistently surpassing KPI targets, driving innovative campaign strategies, and delivering exceptional ROAS. Skilled at aligning marketing initiatives with business objectives to strengthen brand equity.
Experience
Senior Account Manager, Programmatic Marketing
Apr 2024 — Present · New York, NY, US
Managed entirety of external stakeholder campaign requests and communications including KPI analysis, performance reports, ROAS, and trend data visualization.• Oversaw project timelines while coordinating with internal teams to ensure advertiser\'s KPI goals were met and exceeded.• Presented multiple weekly status meetings with stakeholders, developed client-facing documentation to track and report on deliverables.• Responsible for all stakeholder campaign build outs, including custom creative design, audience segment data analysis, flight development, and budget allocation.
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