Leah Trentini
Senior Data Analyst @ Razorfish | M.S. in Data Analytics Candidate
- Role
- Senior Data Science and Analytics Analyst at Razorfish
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Leah Trentini
I\'m a data professional with 5 years experience in the marketing industry and a passion for solving complex problems. I have proficiency using Excel, SQL, and Tableau to analyze, visualize, and communicate data findings.I have begun a Master\'s in Analytics at Georgia Tech, and I\'m excited to see what new skills I will develop through this continuing education.
Experience
Senior Data Science and Analytics Analyst
Feb 2024 — Present · New York, NY, US
Projects for a prominent TV Provider client:Digital Creative: Transformed creative-level marketing data, using SSMS (SQL) & Tableau, intoactionable insights/visually-compelling reports on a weekly, monthly, & quarterly cadence. Responsible for all steps of the reporting process, from data cleaning to analysis to dashboard visualization. Presented findings to both internal & external stakeholders.Email (CRM): Leads Google Campaign Manager tagging process for email marketingcampaigns to ensure proper click-level data tracking. ETL of client data in Snowflake to develop ad hoc reports, monthly performance deliverables (with insights), and Tableau dashboards. Development and maintenance of link-level taxonomy to create click mapping dashboards component for client to visualize click activity across email creatives.
Education
University of Pittsburgh
Bachelor of Science - BS, Neuroscience and Psychology
Georgia Institute of Technology
Master of Science - MS, Data Analytics
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