Leah Ryz
Head of Ux Research @Entain
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WORK HISTORY
Head of Ux Research @Entain
Building and scaling a global Research Centre of Excellence, embedding standardised frameworks and methods across product, design, and commercial teams.Driving adoption of customer insights into strategic decision-making, to influence roadmap priorities and investment across Sports, Gaming, and Player Experience pillars.Establishing cross-functional visibility programs that improve stakeholder alignment and increased research utilisation.Championing a culture of customer-centricity in a regulated, high-growth environment.
EDUCATION
London Metropolitan University
Bachelor of Laws (LL.B.)
Westminster Kingsway College
Access to Law
ABOUT LEAH RYZ
Leah is a leader in User Research and Insight and Strategy, specialising in transforming how organisations understand and serve their customers. With well over a decade of experience in UX and product research across global, and high-growth industries, she has built and scaled research functions into Centres of Excellence - embedding robust methods, frameworks, and a deeply customer-centric culture across product teams.Beyond research, Leah’s strategic work extends into shaping how teams operate - aligning people, processes, and purpose to unlock their best performance. She believes that when people are empowered within the right environments, great products naturally follow. Her approach integrates human insight with organisational strategy, helping businesses not only get closer to their customers but also evolve the ways they collaborate, innovate, and make decisions.Guided by a people-first philosophy, Leah combines empathy, clarity, and commercial acumen to drive meaningful, lasting change.
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