Leah Norris
VP, Senior Creative Director @ Citi | Known for Ideation & Growth Mindset, Creative Problem-Solving, and Brand Marketing Strategy | MBA, Business Administration
- Role
- VP, Senior Creative Director, in Global Marketing at Citi at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Leah Norris
Thanks for clicking in and happy to connect.As a VP Creative Director with deep experience across brand, marketing, and design, I have spent my career shaping how audiences connect with ideas, culture, and visual storytelling. I remain genuinely inspired by the teams, partners, and creators I get to collaborate with every day.In my role at Citi, I lead creative direction for high visibility campaigns spanning entertainment, sports sponsorships, cultural partnerships, and internal brand platforms. My work sits at the intersection of strategy and creativity, ensuring that every campaign not only looks good, but drives meaning, clarity, and impact.I am most proud of my experiences- guiding the creative vision behind major Citi initiatives including Citi Entertainment, the Mets partnership, the Paralympics mural collaboration, Global Citizen Festival activations, and Citi’s internal culture platform called Citi’s Way- shaping integrated campaigns across digital, social, out of home, experiential, and video while partnering closely with production, strategy, and data teams to ensure creative performs everywhere it lives- completing my MBA at Northeastern University with a focus on entrepreneurship and innovation, sharpening my approach to creative problem solving and strategic leadership- building strong collaborative relationships across teams and helping bring ideas to life with clarity and momentum.Please reach out if you want to take a look at my Professional Creative Portfolio!
Experience
VP, Senior Creative Director, in Global Marketing at Citi
Jan 2024 — Present · Manhattan, NY, US
Drive creative strategy across Citi’s entertainment, sports, and brand platforms, shaping culture-led concepts and campaigns that contributed to double-digit lifts in engagement and traffic.
Education
Northeastern University
Master of Business Administration - MBA
Northeastern University
Master of Business Administration - MBA, Business Administration and Management, General
Syracuse University
Bachelor's degree, Communication Design
2015 — 2019
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