Leah M.
Senior Local Marketing Manager @Domino’s Pizza UK & Ireland Ltd
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WORK HISTORY
Senior Local Marketing Manager @Domino’s Pizza UK & Ireland Ltd
Milton Keynes, GB
Step-change local marketing through building and maintaining strong relationships with franchisees· Act as the primary point of contact for franchisees regarding marketing initiatives, offering guidance and support in implementing local marketing plans, promotional activities, and advertising efforts.· Provide ongoing account management services to ensure franchisees receive dedicated support throughout their marketing journey.· Develop, coordinate and manage comprehensive local marketing strategies tailored to franchisees specific needs.· Collaborate with franchisees and digital specialists to design targeted campaigns that align with brand objectives and maximize local market impact.· Continuously improve process efficiencies to bring greater alignment between local and national activity.· Develop and share marketing best practices and toolkits with franchisees for continuous improvement.· Provide specialised marketing assistance for regional collaborations, from pulling together plans to getting franchisees onboard and provide reporting during and post-campaign to analyse the results.· Ensure the local marketing customers see aligns with our overall brand look and feel· Support the local digital agency relationships to ensure an effective and efficient CRM managed service is delivered to franchisees.· Champion local marketing internally, raising the profile and importance of the function amongst internal teams· Ensure that all marketing activities and materials created by franchisees adhere to the company\'s brand guidelines, maintaining a consistent and cohesive brand image during all marketing endeavors.
EDUCATION
University of Northampton
Retail Marketing, Marketing
ABOUT LEAH M.
An accomplished and high achieving marketing professional with 15+ years marketing experience complemented with being efficient and commercially astute with a flexible and confident approach to leading teams. Proven track record of managing marketing strategies, budgets as well as sponsorship and advertising. Extensive experience in leading marketing strategy, direction, planning and decisions with a proven ability to seize opportunities, whilst building long lasting trust, and mutual respect at all levels. Demonstrates the ability as a proven leader with outstanding relationship building skills, strong communication abilities and exceptional emotional intelligence and excels under pressure reflected in promotions and career progress to date.
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