Leah Langston

About Leah Langston

Most products fail not because they lack features, but because they lack clarity. As a decisive, strategic Product Marketer with an engineering foundation, I specialize in cutting through the fluff of complex, highly regulated products to find the narrative that sticks. How I work:1. I listen for the subtext: My approach is rooted in customer interviews and message testing. I focus on hearing what isn’t being said and turning those insights into messages that audiences click with.2. I simplify without oversimplifying: I have the technical depth to understand the \"how\" and the writing craft to communicate the \"why\" without losing the value.3. I stay sharp: I thrive on digging into new markets, asking the questions that expose gaps, and aligning cross-functional teams around a decisive vision.My goal is to bridge the gap between technical complexity and human insight to ensure the market understands exactly why it matters.

Experience

1. Senior Product Marketing Manager

   Coalition, Inc.

   Jul 2024 — Present · Portland, OR, US

   Translated complex cyber coverage into broker-ready narratives for the launch of Active Cyber Policy, Coalition’s flagship insurance offering-Established Coalition as the authority on privacy risk underwriting by leading the Active Privacy Campaign, elevating market reputation and driving new Gross Written Premium (GWP)-Scaled customer insights for the marketing team, using AI to synthesize qualitative interview data and developing a custom AI agent to help automate persona-based messaging-Owned end-to-end GTM for broker-facing launches, including quarterly “Broker Briefings” and toolkits that equip the field for QBRs and daily sales cycles-Bridged Product, Insurance, Underwriting, and Sales to translate dense technical logic into differentiated positioning

Education

• Quantic School of Business and Technology

  Executive MBA, MBA

  2020 — 2021

• Colorado School of Mines

  Bachelor of Science (BS), Electrical Engineering

  2008 — 2012

Skills

• Product Marketing
• Microsoft Excel
• Leadership
• Field-Programmable Gate Arrays (Fpga)
• Labview
• Marketing
• Data Acquisition
• Change Management
• Technical Writing
• Embedded Systems
• B2b Marketing
• Microsoft Word
• Electronics
• Public Speaking
• Storytelling
• Microsoft Office
• Management
• Electrical Engineering
• Customer Insight
• Marketing Strategy
• Project Management
• Sales Enablement
• Engineering