Leah Driver

About Leah Driver

I am a results-driven marketing professional with foundational values based on respect, integrity, and accountability. I am passionate about community banking and its positive impact for clients and stakeholders. I bring proven expertise in marketing strategy and communications, developing content across various platforms and channels while working collaboratively to complete projects on time and on budget. I understand the regulatory requirements for the financial industry, ensuring marketing messages are compliant, accurate, and ethical. Oxford comma fan and firm believer that it\'s marketing. If it\'s not fun, you\'re not doing it right.

Experience

1. Marketing Project Manager

   Citizens State Bank Indiana

   Feb 2017 — Present

   Developed, implemented and maintain the Bank’s Brand Standards •Develop compliant, engaging, branded content, including website content, blog articles, social media posts, email messaging, promotional materials, and point-of-sale materials•Developed and implemented email client on boarding and product marketing using CoreIQ by Onnovative•Work with Line of Business partners to develop and implement marketing promotions based on production goals•Handle community engagement/outreach and event coordination, which includes providing marketing materials to employees to ensure activities are on-brand and on-budget•Develop, implement, and monitor marketing campaigns and programs to course-correct if necessary•Develop Retail Marketing Toolkits to ensure the offices have access to the tools needed to increase traffic and build relationships•Identify marketing opportunities based on industry events, market developments, market research, and data analytics•Develop and track the Bank’s marketing budget. Determine a marketing budget for each retail office and work closely with the managers to ensure it’s being spent appropriately

Education

• Indiana University - Kelley School of Business

  BS