Leah Hamilton

Senior Manager, Global Brand Marketing - Teva @Deckers Brands

Portland, OR, US

Lead seasonal brand strategy and storytelling for Teva’s core footwear franchises, shaping integrated marketing plans across North America and global regions spanning product launches, brand moments, and experiential activations- Lead and inspire a cross-functional marketing team across brand, product marketing, communications, and events—setting seasonal priorities, aligning teams around a shared brand vision, and driving cohesive consumer journeys- Own end-to-end creative briefing and campaign development, translating consumer insights and business objectives into aspirational storytelling that aligns Product, Creative, Digital, PR, Wholesale, and Regional teams- Partner closely with senior brand leadership to shape long-term brand plans, manage seasonal investment, and deliver executive-level reporting on brand performance, priorities, and opportunities- Develop and launch brand partnerships, collaborations, and cross-channel campaigns that generate cultural relevance, elevate brand heat, and drive demand across paid, owned, earned, retail, and experiential touchpoints- Partner with regional teams to localize and amplify campaigns, serving as a brand authority on consumer insight, product positioning, and narrative to inform leadership decision-making.

University of Massachusetts Amherst

Bachelor of Business Administration (BBA), Marketing