Leah Barker

Experience

1. Digital Marketing Consultant

   Marriott International

   May 2021 — Present · Charlotte, NC, US

   Responsible for leading strategic digital marketing initiatives for Hawaiian hotels & resorts within Marriott’s in-house digital marketing team, MDS. Experienced in luxury hotel brands, delivering innovative, data-driven strategies that enhance visibility, increase qualified traffic, and drive revenue across multiple digital platforms.Key Responsibilities:• Cultivates and manages client relationships, including high-level contract negotiations.• Drives program success by overseeing deliverables and providing strategic, data-backed recommendations.• Develops, executes, and optimizes paid media campaigns to enhance performance and ROI.• Oversees hotel photography to align with brand standards and evolving market trends.• Implements advanced on- and off-site SEO strategies to strengthen keyword visibility.• Manages and audits hotel websites and third-party digital listings for accuracy and effectiveness.• Delivers in-depth performance reporting, actionable insights, and competitive market analysis.• Advises hotels on holistic digital strategies to improve market positioning and revenue growth.• Coordinates integrated, multi-channel digital initiatives including paid media, content, and email marketing.• Leads client-facing email campaigns, providing critical updates and strategic education.

Education

• East Carolina University

  Bachelor's Degree, Public Relations

  2012 — 2016

• Fairfax High School

  Advanced Diploma

  2009 — 2012

Skills

• Social Networking
• Microsoft Office
• Customer Service
• Powerpoint
• Event Management
• Research
• Marketing
• Microsoft Word
• Public Relations
• Editing
• Public Speaking
• Marketing Communications
• Facebook
• Social Media
• Event Planning