Léa Gévaudan

WORK HISTORY

EDUCATION

SKILLS

ABOUT LÉA GÉVAUDAN

Currently, I work as a Retail Marketing Executive at JD Sports in Paris, where I collaborate with retail teams, suppliers, and creative departments to execute impactful marketing strategies. My role focuses on increasing foot traffic through targeted advertising and in-store displays, managing budgets for store openings, conducting market research, and leading community engagement initiatives.Previously, I was an Account Executive at Lafourmi Creative Agency, specialized in sports. I supported client relationships and executed creative strategies to enhance brand image in the sports industry, particularly in football. My role involved managing large budgets, implementing innovative strategies based on social trends, and driving high client retention and engagement.Before that, I gained valuable experience through various internships:>> Nike North – As a Brand Manager for the Go Sport Account, I contributed to the execution of Go Sport x Nike Brand Marketing campaigns with a 360° approach. My responsibilities included strategy design, shooting organization, influencer and partnership management, digital activations (social media, website), and retail marketing. This role allowed me to explore multiple marketing pillars and take on diverse projects.>> L\'Équipe (2018) – As a Business Development and Key Accounts Assistant at France\'s leading sports media, I contributed to the growth of digital offerings through partnership operations, data analysis, and strategic content recommendations, collaborating closely with key accounts and editorial teams.>> Microsoft France (2018) – I discovered the dynamics of a multinational environment and gained insight into B2B operations, partnership ecosystems, and emerging technological challenges.