Lea Rodriguez

About Lea Rodriguez

Hello, my name is Lea R. Rodriguez, and my history of success is directly related to my extensive experience in marketing, account, sales, and campaign management. I am skilled at operating cross-functionally to ensure the first-rate execution of strategic plans. My capability to increase market share and penetration via building bespoke marketing campaigns on the regional and national levels is second to none. Employers recognize me for identifying areas for development and instituting apt countermeasures. My reputation as a transformational professional who is driven by challenges, undeterred by obstacles, and committed to furthering standards of excellence is demonstrated in my recent role. While others take pride in meeting all standards set before them, my passion is for delivering service that goes beyond organizational expectations, creating a win-win scenario for everyone involved!Please feel free to contact me at l••••••••@yahoo.com any thoughts, comments, or questions about my work, I\'m always interested in making new professional acquaintances.

Experience

1. Marketing

   Pollo Campero

   Aug 2022 — Present · CA, US

   Oversee end-to-end marketing of the west region. Establish and maintain strategic partnerships with corporations at regional level. Develop and execute a local strategy to drive growth within the region. Negotiate and manage contracts with key stakeholders to ensure successful business collaborations. Introduce new vendors into the company, expanding product offerings and enhancing overall business competitiveness.• Initialized local store marketing initiatives and implemented national marketing campaigns to enhance brand visibility and increase customer engagement.• Coordinated regional media buys and optimized advertising campaigns to reach target audiences.• Provided creative direction for regional marketing efforts to align with brand guidelines and objectives.• Tracked and measured effectiveness of promotional campaigns to assess ROI and optimize future marketing strategies

Education

• University of Phoenix

  Bachelor Degree, Business Management

  2003 — 2005

Skills

• Market Planning
• Sales
• Forecasting
• Team Building
• Management
• Multi-Unit
• Budgeting
• Business Planning
• Strategy
• Market Research
• Franchising
• Business Development
• P&L Management
• Hospitality Industry
• Catering
• Income Statement
• Retail
• Digital Signage
• Marketing Strategy
• Food Service
• Product Development
• Marketing
• Advertising
• Restaurants
• Strategic Planning
• Restaurant Management
• Food & Beverage
• Customer Service
• Time Management
• Budgets
• Food
• Customer Satisfaction
• Training
• New Business Development
• Public Relations
• P&L
• Brand Development
• Leadership