Lea Horn
Board Member @Bundesverband Digitale Wirtschaft (BVDW) e.V.
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WORK HISTORY
Board Member @Bundesverband Digitale Wirtschaft (BVDW) e.V.
Co-founding and building the Lab Web3 within the Innovation & Technology unit as Board member focussing on identifying viable interoperable, decentralized and sovereign solutions for the Digital Economy (e.g. digital identities, content authentication mechanisms).Part of the Advisory Board to the BVDW executive management and the Future Innovation & Technology (FIT) Expert Group.Seconded Expert for the EU Digital Identity Wallet (EUDI).
EDUCATION
Edinburgh Napier University
Master of Science (M.Sc.), Double degree, International Marketing
IPAG Business School
Master of Science (M.Sc.), Double degree, International Marketing
Institute of Data & Marketing (IDM)
Graduate | Marketing Summer School at IDM London
Suffolk University - Sawyer Business School
Semester abroad, Marketing, Public Relations
Justus Liebig University Giessen
Bachelor of Arts (B.A.), Intercultural Communication and Business
SKILLS
ABOUT LEA HORN
I am a strategic leader with a background in international business (M.Sc.) and +8 years experience across• (emerging) tech-driven business models• commercialization strategies• go-to-market strategies• business development• strategic partnerships• account management• venture development• project managementWith a decade in the Digital Economy and a focus on Professional Services, Tech and Advertising, I am now serving as Head of Solution Sales for CX Business Solutions at Arvato Systems, the tech unit of Bertelsmann, one of the world\'s largest media groups.In addition, I\'m a Board member at the German Federal Association of the Digital Economy (BVDW) informing and shaping how German organizations and Government institutions can use DeepTech within their digital strategies and operations.Views published here are my own.
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