Léa Bouvier
Crm Campaign Manager @Fnac Darty
Signup · Get unlimited contacts
WORK HISTORY
Crm Campaign Manager @Fnac Darty
Ivry-sur-Seine, FR
Designed campaigns: briefing, creation, targeting, and deployment across multiple channels (email, push notifications, SMS, wallet)- Built and executed the CRM roadmap in alignment with sales, relationship, and marketing activation plans- Monitored and analyzed CRM KPIs (click rates, conversion rates, revenue)- Optimized campaigns through A/B testing, personalization, and innovation- Actively contributed to CRM sales, and customer relationship strategies alongside cross-functional teams (trade marketing, loyalty, web merchandising)- Led projects including innovative email design, push channel revamp, and automated customer journeys- Supervised an intern: monitored tasks, provided regular feedback, and supported skill development.
EDUCATION
Universidad San Ignacio de Loyola
Master 1 (M1)
Beaussier High School, La Seyne-sur-Mer, FRANCE
Baccalaureate
Alphonse Daudet High School, Nîmes, FRANCE
Bachelor's degree
Rennes School of Business
Master 2 (M2)
ABOUT LÉA BOUVIER
Sociable and open-minded, I aspire to work in an international environment. My life…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.