Lea Benavidez

About Lea Benavidez

At TRG, leadership is not just about guiding teams; it\'s about pioneering strategic…

Experience

1. Group Director, Media Strategy

   TRG

   Dec 2021 — Present

   Lead TRG\'s client business independently, from the highest level of strategic planning to executing and implementation ~ Gain deep understanding of TRG client’s business to contribute strategic insights, collaborate in solving business problems, and identify areas of growth ~ Drive innovation and thought leadership for clients, teams, and the agency as a whole ~ Oversee the creation and implementation of performance-driven media strategy across all touchpoints/media channels on time and within budget including the presentation of strategy to clients through written and verbal execution ~ Lead inclusive, collaborative, and positive team dynamic by sharing credit, responsibilities, and fostering strong relationships with internal teams and clients ~ Coach team through training, goal development, and career pathing ~ Develop staffing plans and scope(s) of work for new and existing clients ~ Collaborate and integrate with other media and agency disciplines ~ Maintain and manage billing process through collaboration with media billing specialists to ensure accurate invoicing to our clients and prompt payments to our vendor partners ~ Chase “what’s next/what could be great” as it pertains to our clients current and future ~ Ensure TRG meets or exceeds annual profit plans and monitor client performance continually to achieve financial goals ~ Pursue and acquire new and organic business development opportunities and building case studies for future opportunities ~ Actively and consistently lead initiatives that progress the group’s vision

Education

• California State University-Sacramento

  Bachelor of Arts, Communication Studies with a Minor in Marketing

  2003 — 2006

• University of Phoenix - Sacramento Campus

  Masters, Business Administration

  2011 — 2013

• Cornell University

  Certification, Project Management

Skills

• Social Media Marketing
• Advertising Sales
• Employee Training
• Digital Media
• Mobile Marketing
• Client Development
• Email Marketing
• Digital Marketing
• Manage Client Relationships
• Interactive Media Planning
• Negotiation
• Advertising
• Online Advertising
• Business Strategy
• Media Relations
• Marketing Strategy
• Media Buying
• Marketing Communications
• Marketing
• Integrated Marketing
• Digital Strategy
• Media Planning
• Strategic Planning