Lisa Drawer
- Role
- Regional Marketing Americas- Fibers at Roquette
- Location
- Roselle, IL, US
- LinkedIn followers
- 500 followers
About Lisa Drawer
Global marketing executive with over 20 years of experience leading the marketing…
Experience
Regional Marketing Americas- Fibers
Jul 2023 — Present
Using plant-based resources, Roquette collaborates with customers and partners to imagine and offer solutions to better feed people and treat patients. As part of the Global Food Specialties Marketing function, I lead the development and implementation of the Americas Area Marketing Strategy for fibers. Responsible for regional innovation projects, communication strategy, market research, competitive analysis, pricing strategy, go to market support, business development, as well as insight for potential M&A targets.
Education
Lake Forest Graduate School of Management
Master of Business Administration - MBA, Marketing
Valparaiso University
BA, Spanish and International Business
Skills
- Competitive Analysis
- Creative Direction
- Brand Awareness
- Direct Marketing
- Email Marketing
- Marketing
- Advertising
- Business Strategy
- New Business Development
- Strategic Planning
- Business Planning
- B2b
- Cross-Functional Team Leadership
- Customer Relationship Management (Crm)
- Crm
- Leadership
- Segmentation
- Marketing Management
- Business Development
- Market Research
- Marketing Communications
- Management
- Customer Insight
- Trade Shows
- Lead Generation
- Marketing Strategy
- Market Planning
- Brand Management
- Retail
- Integrated Marketing
- Product Development
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