Liz Dorrance
Marketing Executive | Financial Services Specialist | Women’s Leadership Advocate
- Role
- VP, Strategic Marketing at Group 1001
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Liz Dorrance
Liz is a seasoned marketing leader with over 20 years of experience building and supporting brands through strategic digital and content marketing. As Vice President of Strategic Marketing at Group 1001, she has successfully aligned marketing strategies to drive sales, engage audiences, and enhance brand awareness.Liz began her career in advertising agencies, working with major brands such as P&G, Liberty Mutual, and TJX, as well as international companies such as Hasbro and Boden. Over time, she carved out a specialty in financial services marketing, holding key roles at MassMutual and Fidelity before joining Group 1001.Beyond her marketing expertise, Liz is passionate about leadership development and empowering women in the workplace. She leads Women with Drive, an employee resource group dedicated to increasing the visibility of women and providing opportunities for leadership growth and professional networking.
Experience
VP, Strategic Marketing
Mar 2025 — Present
Education
Ithaca College
BA, Sociology
2000 — 2004
Skills
- Interactive Advertising
- Digital Marketing
- Marketing Communications
- Digital Strategy
- Online Marketing
- Product Marketing
- Account Management
- Marketing
- Digital Media
- Advertising
- Email Marketing
- Media Planning
- Social Media
- Advertising Management
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