Leonard Lenny Dichiara

About Leonard Lenny Dichiara

With multiple packaging patents and a track record of influencing 100s of millions in revenue, I am known as a design thinking and global design | packaging expert. My robust career experience encompasses vendors, agencies, corporations, and manufacturers from start-ups to Fortune 500 global companies in healthcare, pharmaceutical, electronics, soft and hard goods, beauty & cosmetics, food & beverage, CPG, and FMCG industries. Consumer-centric by nature, I have carved out 10s of millions in profit and savings via value engineering, design maximization, and economies of scale. I’ve helped jumpstart revenue in domestic, global and emerging markets, including Brazil, Russia, India, and China.NOTABLE ACHIEVEMENTS: Kickstarted +10% compound annual growth for GSK\'s global OTC pain management portfolio, revamping their Panadol franchise. Established new corporate benchmark for consumer touchpoint emphasis across 100s of markets; positioned 10% to 14% brand growth. Led creative asset design for Flonase across all touchpoints as part of the most successful product launch in GSK history. Topped category in first 16 weeks and secured #1 and #2 post-launch SKU sales. Positioned major cost savings for Motorola by designing a custom package system that reduced 360 SKUs to 7.SPECIALTIES: Global Product Design | Design Thinking & Innovation | Consumer-Focused Design | Design Management | Structural Packaging | Industrial Design | Global Brand Redesign | New Market Penetration | Start-Up Branding & Design | Brand Architecture | Line Extensions | Design for Manufacturing | Value Engineering | Strategic Planning | Product Branding | Packaging Design | Front-End Innovation | Graphic Design | Consumer Experience | 360-Degree Communications | Geographic Expansion | Stakeholder Relationship Management | Design Conceptualization | CAD Modeling & Rapid Prototyping | Visual Brand Language Development | Holistic Design Experiences across all Consumer Touch Points | UX Design

Experience

1. Senior Director of Design

   Hcp Packaging Usa, Inc

   Aug 2017 — Present · New York, NY, US

   Forged internal design function for North American business contributing to 50% of corporate revenue. Design products and packaging for companies such as Estee Lauder, Coty, Shiseido, Revlon, Jafra, Too Faced, Benefit, Urban Decay, L’Oreal, Bare Escentuals, IT Cosmetics, Avon, Mary Kay, and Proctor & Gamble. Contributed to 10s of millions in YOY sales growth, expanded customer base, and enhanced client satisfaction by internalizing design function with a focus on design for manufacture and consumer centricity. Delivered premium and upscale options. Enabled leveraging of a multimillion-dollar business opportunity through the design of innovative packaging for over 80 internal/external initiatives spanning 9 global manufacturing sites. Design and develop sustainable packaging solutions for internal and external clients. Key focus on recyclable, reusable, mono-material, PCR, eco-friendly patented solutions that build and delivery on brand equity and sustainability benchmarks. SKILLS: Design & Product Development | Design Capability-Building | Design for Manufacture | Consumer-Centric Design | Revenue Growth | Packaging Innovation | Rapid Prototyping | Sustainability | Brand Development

Education

• University at Buffalo

  Bachelor's degree, Design Studies, Industrial and Product Design, Packaging

Skills

• Content Marketing
• Project Management
• Solidworks
• Computer-Aided Design (Cad)
• Graphics
• Brand Architecture
• Digital Marketing
• Adobe Creative Suite
• Strategy
• Design for Manufacturing
• Entrepreneurship
• Layout
• Adobe Illustrator
• Management
• Manufacturing Drawings
• Packaging Design
• Illustrator
• Design Thinking
• Marketing
• Fmcg
• Consumer Electronics
• Advertising
• Small Business Marketing
• Creative Direction
• Cad
• Adobe Photoshop
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Product Design
• Concept Development
• Idea Generation
• Sketching
• Rapid Prototyping
• Industrial Design
• Graphic Design
• Concept Design
• Brand Development
• Enterprise Marketing
• Customer Insight