Alexander Lockshyn
Staff Software Engineer @Flipp
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WORK HISTORY
Staff Software Engineer @Flipp
Toronto, ON, CA
Driving Flipp\'s transformation from a retail flyers technology company to a self-aware AdTech platform in the retail space. Leading the unification of siloed ad products — already consolidated 2 product lines into 1, with 4 more converging — eliminating redundant engineering effort across the organization. Created and delivered a Digital Advertising 101 course (50+ attendees across engineering, design, and product) to accelerate the organizational shift toward an advertising-first mindset.Authoring a 3-year AdTech engineering strategy aligned with VPs and engineering leadership. 1.5 years in: 3 products shipped (2 new ad formats, campaign management portal), with an accelerating roadmap.Built a Build vs. Buy decision framework adopted across the org. Currently licensing Ad Exchange technology instead of building from scratch — targeting market entry 8+ months earlier — and replacing a $100K/mo AdTech vendor with a $10K/mo lower level AdTech stack.Own solution architecture across 2–6 engineering teams (~30 engineers). Author technical strategy and architecture documents, coordinate multi-team initiatives, advise product and engineering executives on AdTech partner evaluation (SSPs, DSPs, ad networks, DMPs).Championing Agentic AI engineering practices within the department (Claude, Codex). Identified and introduced AI-augmented workflows that compress feature delivery from months to weeks for senior+ engineers.Hands-on backend engineer on Flipp\'s SSP, Ad Exchange, and Campaign Management Portal. Building internal Go libraries and frameworks powering these platforms. Architecting ad serving systems for 100K QPS with p99 latency under 50ms (4× below the 200ms threshold).Running technical class series (dependency injection, backend architectures, AdTech engineering, low-latency systems) for ~40 engineers. Driving adoption of event-driven architectures, gRPC, and Protocol Buffers. Stack: Go, Kafka, Databricks, Kubernetes, AWS, React.
EDUCATION
Effective Development University
Bachelor of Science (BS), Psychology
SKILLS
ABOUT ALEXANDER LOCKSHYN
My core experience is focused on the area of Software Engineering, Engineering Management and Product Management within a range of domains (Fintech, Digital Advertising, Access Control, Printing).Over 8 years engineering management experience and over 15 years overall experience in software development industry.Built and led teams from a couple developers to a 30-40 people engineering organizations.Doing full-stack software development: web UIs, server backends (monoliths, large scale services, microservices), IoT embedded software, automation of building, deployment and infrastructure provisioning. Have experience working on high-load software projects.Leading software architecture, API design and support works.Building and leading engineering and cross-functional teams, including geographically distributed ones. Making them happy, productive and predictable.Day to day teams coordination: delivery supervision, solving motivation and interpersonal issues as well as other human factors. Interaction between different teams and departments, external partners and contractors.Doing project management through the whole life cycle from initial analysis or idea to implementation and support;Managing stakeholders and team expectations. Identifying project risks and developing risk mitigation strategies.Formalizing project/feature scope, creating and maintaining project schedules, tracking and reporting scope and schedule changes, aligning scope with the project budget, setting project priorities and objectives.
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