Lisa Broadway Chow
Strategic marketing powerhouse with expertise in channel marketing, B2B, B2C, digital marketing, field marketing and project, product and program management.
- Role
- Marketing Manager at AireSpring
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lisa Broadway Chow
Experienced marketing leader with a proven track record of consistently outstanding…
Experience
Marketing Manager
Sep 2014 — Present
Spearheaded comprehensive marketing communications strategy for award-winning cloud services provider including:Developed and executed integrated marketing communications campaigns including email campaigns, websites and landing pages, white papers, digital and print advertising, sales promotions and SPIFFs, video and blog content, technical sales sheets, social media, public relations, community outreach, certification programs, surveys, RFP/RFI preparation, and field marketing including 100+ trade shows, virtual training events, regional events and joint marketing events annually. Ensured the integrity of customer and channel partner lead databases.Implemented and reported marketing KPIs including email, webinar, website, social media, tradeshow, and regional event performance, ensuring upward trends and full compliance with corporate brand and image. Drove lead generation, affiliate and channel communications, and collaborated with Sales and Account Management to consistently achieve record sales and retention targets. Ensured integrity of customer and channel partner lead databases. Launched comprehensive rebranding project including creation of digital and print content to support new positioning and products. Managed internal team and multiple independent contractors to produce digital and print content to drive engagement, loyalty and sales. Prepared and managed departmental budgets and MDF funds given to/ received from partners. Created and implemented reputation management programs, improving online perception. Managed lead generation, affiliate, and channel communications to achieve sales targets.Managed award submission process for over 50 key industry and business awards.
Education
UCLA
Bachelor of Arts - BA, Economics and Business
Pepperdine Graziadio Business School
MBA, Business Administration and Management, General
1991 — 1994
University of California Los Angeles, Extension
Professional Designation in Marketing, Marketing
1999 — 2000
Skills
- Sem
- Multi-Channel Marketing
- Crm
- Ppc
- Segmentation
- Web Development
- SEO
- Advertising
- Website Development
- Marketing
- Social Media Marketing
- Online Marketing
- Cross-Functional Team Leadership
- Competitive Analysis
- Start-Ups
- Marketing Strategy
- Management
- B2b
- Program Management
- Marketing Communications
- Lead Generation
- Online Advertising
- Strategy
- E-Commerce
- Salesforce.com
- Copywriting
- Mobile Marketing
- Marketing Management
- Sales
- Product Marketing
- Social Networking
- Product Management
- Market Research
- Social Media
- Web Marketing
- Project Management
- Leadership
- Strategic Partnerships
- Analytics
- Public Relations
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