Lawrence Chee
Passionate Marketing Strategist specializing in Database/Direct Mail/Yield Management/One to One Target Propensity Marketing
- Role
- Director of Planning and Analysis at M Resort Spa Casino
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Lawrence Chee
15+ years experience in Quantitative Managerial Decision Making, Financial/Data Analysis,…
Experience
Director of Planning and Analysis
Sep 2011 — Present · Henderson, NV, US
Develop CRM campaigns to drive incremental, profitable gaming behavior on a 1:1 relationship.Utilize data mining, predictive modeling, and other statistical methodologies such as clustering, regression, and association relationships to determine which variables drives gaming on a 1:1 customer behavior modeling basis.Compile New Member/Capture and Inactive programs to convert potential patrons to \"Loyal Core\" patrons.Implement Test/Control sampling with Direct Mail offers to maximize revenue potential to drive profitable subsequent visitation.Provide analysis of on-going Direct Mail campaigns, Special Events, Promotions, and other ad-hoc analysis. Present findings of database, direct mail, and marketing analysis to senior executive team.Manage team of Financial & Data Analysts to promote creative, data-driven, forward thinking.
Education
Isenberg School of Management, UMass Amherst
Masters in Sports Management, Masters in Sports Management
2004 — 2005
University of Massachusetts Amherst
Masters, Sports Management
2004 — 2005
Trinity University
Business, Business
1999 — 2003
Skills
- Data Segmentation
- Forecasting
- Data Analysis
- Sports Marketing
- Business Operations
- Sales
- Marketing
- Database Marketing
- Ad Hoc Reporting
- Direct Mail Campaigns
- Relationship Marketing
- Sports Management
- A/B Testing
- Cluster Analysis
- Statistical Modeling
- Data Mining
- Data Modeling
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