Lisa Arrington

About Lisa Arrington

SEO Manager driving market dominance and record-breaking growth for high-volume…

Experience

1. Seo Manager, Enterprise Marketing

   AARP

   Jun 2020 — Present

   Achieved record organic traffic and membership conversions for 15+ business areas of AARP and related web properties, such as the AARP Job Board and AARP Rewards program.• Improved organic traffic for key business areas like Social Security, Health, and Travel, and gained first position rankings in Google for high-volume keywords like “social security.”.• Developed and executed SEO strategies through the coordination of the cross-team stakeholders, including Marketing Managers, Web Developers, SEO Analysts, and external agencies for each business area.• Served as the organization’s structured data expert and oversaw the implementation of JSON-LD Schema in the sitewide migration project.

Education

• UNC Charlotte Belk College of Business

  B.S. Business Administration, Marketing

  2007 — 2011

• Wake Forest-Rolesville High School

  High School

  2004 — 2007

Skills

• Management
• Search Engine Marketing (Sem)
• Digital Strategy
• Pardot
• Salesforce.com
• Sales Enablement
• Sales Operations
• Web Design
• Customer Service
• Wordpress
• Writing
• Link Building
• Product Marketing
• Strategy
• SEO
• Email Marketing
• Blogging
• Lead Generation
• Editing
• Analytical Skills
• Online Advertising
• Creativity
• Public Relations
• Crm
• Content Marketing
• Business Strategy
• Project Management
• Social Media Marketing
• Search Engine Optimization (SEO)
• Leadership
• Inbound Marketing
• Graphic Design
• Campaign Management
• Branding & Identity
• Corporate Communications
• Promotions
• Microsoft Office
• Positioning
• Marketing
• Marketing Operations