Lauren Bowers

Director, US Wholesale GTM at YETI

Role
YETI
Location
Austin, TX, US
LinkedIn followers
500 followers

About Lauren Bowers

Dedicated and focused senior leader with over 15 years experience in retail marketing and proven abilities in strategic planning, project management, process improvement and team building. Strengths include multi-level relationship building, precise attention to detail and motivating staff to maximum productivity. Thrives in a collaborative, fast paced, energetic environment.

Experience

  1. YETI

    Present

Education

  • University of Florida

    Master of Science (M.S.), Advertising

    2006 — 2007

  • University of Florida

    Bachelor of Science (B.S.), Advertising

    2002 — 2006

Skills

  • Market Planning
  • Sales
  • Advertising
  • Management
  • Marketing
  • Budgets
  • Direct Mail
  • Negotiation
  • Account Management
  • Integrated Marketing
  • Retail
  • Direct Marketing
  • Marketing Communications
  • Marketing Strategy
  • Merchandising
  • Strategic Planning

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Lauren Bowers — YETI in Austin, TX, US | Unifers