Laci Davis

About Laci Davis

Colorful background in marketing, events, sales, public relations, human rights, hospitality, and photograpy. Top 5 Strengths from Gallup- StrengthsFinder: • Strategic • Significance • Belief • Futuristic • Relator

Experience

1. Co-founder & Chief Content Officer

   The Grit Game

   Dec 2022 — Present

   Develop and execute content strategies that drive business growth and innovation • Lead the content creation process, including ideation, research, writing, editing, and production, for all marketing and communication channels, including social media, email, blog, website, and print• Collaborate with the CEO, sales team, and manufacturer partners to align content strategies with business objectives and target audiences• Stay up-to-date with industry trends, competitive landscape, and customer insights to inform content strategies and identify new opportunities for growth• Develop and manage content budgets, including production costs and paid advertising expenses• Implement and maintain a content management system and editorial calendar to ensure timely and effective delivery of content across all channels• Measure and report on the effectiveness of content strategies and adjust plans accordingly to optimize performance• Uphold and promote the company\'s mission and values, including embracing progress through boldness and creativity, acting with honor and integrity, building strong relationships through collaboration and inclusivity, and inspiring entrepreneurial spirit and a culture of bold innovation

Education

• University of Central Florida

  Bachelor of Science (BS), Event Management

  2011 — 2015